Nowadays, many users prefer to avoid download and installation of mobile apps due to hardware, memory constrains or security reasons. PWA runs from Home Screen, no installation takes place.
It is a myth that the users will happily download the app of every website they visit frequently. According to Comscore Mobile App Report, over 50% of America’s smart phone users download Zero Apps a month. i.e. Gone are the days when the phone is full of apps and people-smart phone honeymoon phase is getting depleted. Each step to download an app reduces 20% of users. PWA reduces the steps between discovery of an app and getting it on the home screen and thereby eliminates friction of getting an app installed. This provides a very fertile ground for businesses to pitch in their PWA.
PWA in a nutshell:
- Reliable : Fast loading and works offline
- Fast : Smooth Animations, jank free scrolling and seamless navigation even on flaky networks
- Engaging : Launched from home screen and can receive push notification
We can’t say that PWA will kill Native Apps in the future. But still there is a growing interest for this approach in the community. PWAs are still in their infancy with a lot of challenges to be addressed. Yet, they have the potential to create a shift in the way the web works.